National Sales and Marketing Strategist
Riyadh, Saudi Arabia • tabbio.com/szubairi1989
Executive sales and marketing professional with 12+ years of international experience in business development, corporate sales, and revenue maximization across Saudi Arabia, Canada, UAE, and Pakistan. • Proven success in securing multimillion-dollar contracts, driving double-digit revenue growth, and strengthening customer retention in highly competitive markets. • Expertise in developing sales strategies, executing large-scale acquisition campaigns, and optimizing client portfolios across industries such as catering, real estate, packaging, FMCG, and media. • Accomplished leader with consistent record of reducing customer cancellation rates, boosting profitability, and leading cross-functional teams to achieve ambitious targets. • Recognized as a strategic deal-closer and growth catalyst, with hands- on experience in government bidding processes, vendor management, and contractual negotiations. • Adept at overseeing the full lifecycle of complex commercial contracts, ensuring compliance with legal standards, mitigating risks, and driving profitable outcomes across multinational projects and bids. • Skilled in negotiation, administration, and implementation of multimillion-dollar agreements, contributing to cost savings, operational efficiency, and business growth across diverse industries. • Proven ability to lead, facilitate collaboration, and resolve conflicts among multicultural, geographically dispersed teams, resulting in successful delivery of ambitious projects and sustained organizational performance.
Strategic Planning • Strategic Sales Leadership • Business Expansion • Corporate Account Management • Profitability Optimization • B2B and Government Sales • Market Intelligence • Negotiation and Closing • Pricing and Contract Management • post-sales Analysis • Customer Retention • Sales Forecasting • CRM and ERP (SAP Ariba, Etimad) • Digital Marketing • Mergers and Acquisitions Support • Sales and Marketing • Analytical Skills • Team Leader • Data Storytelling • AI-Powered Sales Tools • Competitive Intelligence Platforms • Value Selling • Behavioral Economics for Marketing
Increased annual contract value by 60% through strategic new client acquisition and expansion of existing accounts at Amha Catering.
Saved a multimillion Unilever account from termination, transforming it into one of the highest revenue-generating contracts worth SAR 20M per month.
Generated SAR 7M annual revenue growth via new client acquisitions at Merit Packaging.
Amha Catering Co | Full-time | Saudi Arabia
• Lead nationwide sales and marketing strategy targeting corporate, government, and semi-private sector clients. • Manage a team of 5 sales professionals, driving industrial catering operations serving 7,000+ customers daily. • Expanded annual contracts by 60% YOY by targeting high-value clients via SAP Ariba, Etimad, and industry events. • Collaborate with Finance, Supply Chain, and Operations teams to execute pricing models, cost-efficient menu planning, and service optimization. • Spearhead digital marketing initiatives, website redesign, social media campaigns, and promotional events to build corporate brand visibility. • Led documentation and process implementation to achieve HACCP and ISO 22000 Food Safety certifications, enhancing regulatory compliance, operational standards, and audit readiness across all catering facilities. • Provided strategic direction by revamping corporate sales strategy and branding initiatives, resulting in expanded market reach, increased brand equity, and sustained double-digit business growth through data-driven campaigns and brand repositioning. • Oversee daily operations and performance management for a workforce of 200+ staff members, driving operational excellence, process optimization, and cross-department collaboration to meet aggressive business targets.
Winnipeg Chamber of Commerce | Full-time | Canada
• Developed corporate accounts through direct sales, tele prospecting, and C-level partnerships, as well as LinkedIn Sales Navigator • Negotiated corporate membership packages, sponsorship deals, and event partnership agreements. • Directed operational planning for Chamber networking events, ensuring seamless delivery of catering, venue coordination, and logistics. • Achieved membership base growth of 7% and improved event-related catering sales by 13% from 2019-2023. • Reduced membership attrition from 13% to 9%, implementing retention-focused sales strategies.
Winnipeg Chamber of Commerce | Full-time | Canada
• Developed corporate accounts through direct sales, tele prospecting, and C-level partnerships, as well as LinkedIn Sales Navigator • Negotiated corporate membership packages, sponsorship deals, and event partnership agreements. • Directed operational planning for Chamber networking events, ensuring seamless delivery of catering, venue coordination, and logistics. • Achieved membership base growth of 7% and improved event-related catering sales by 13% from 2019-2023. • Reduced membership attrition from 13% to 9%, implementing retention-focused sales strategies.
Merit Packaging Ltd. (Lakson Group) | Full-time | Pakistan
• Directed sales/account management of SAR 97M annual portfolio, including major clients (Unilever and Colgate). • Negotiated annual contracts, managed procurement-to-delivery cycles, and resolved customer complaints, achieving SAR 0.6M savings annually. • Acquired new contracts worth SAR 7M annually, expanding flexible and folding carton divisions. • Grew account revenue contribution: 25% in folding cartons and 50% in flexible packaging division. • Elevated OTIF score from 60% to 85%, strengthening client trust on customer service and leading to new business venues • Increased overall company profitability by 4% through pricing strategies and negotiation frameworks.
Merit Packaging Ltd. (Lakson Group) | Full-time | Pakistan
• Directed sales/account management of SAR 97M annual portfolio, including major clients (Unilever and Colgate). • Negotiated annual contracts, managed procurement-to-delivery cycles, and resolved customer complaints, achieving SAR 0.6M savings annually. • Acquired new contracts worth SAR 7M annually, expanding flexible and folding carton divisions. • Grew account revenue contribution: 25% in folding cartons and 50% in flexible packaging division. • Elevated OTIF score from 60% to 85%, strengthening client trust on customer service and leading to new business venues • Increased overall company profitability by 4% through pricing strategies and negotiation frameworks.
Apna Karachi FM 107 | Full-time | Pakistan
• Led sales of advertising airtime, sponsorships, and brand integrations worth SAR 3.3M annually, managing a 6-member sales team. • Negotiated long-term agency contracts, contributing to a 2% annual profitability increase. • Secured major sponsorships for the T20 Cricket World Cup 2012, delivering 15% profit above target. • Oversaw acquisition and integration of Jeay FM 88 radio stations, including profit-sharing models and contract terms.
Apna Karachi FM 107 | Full-time | Pakistan
• Led sales of advertising airtime, sponsorships, and brand integrations worth SAR 3.3M annually, managing a 6-member sales team. • Negotiated long-term agency contracts, contributing to a 2% annual profitability increase. • Secured major sponsorships for the T20 Cricket World Cup 2012, delivering 15% profit above target. • Oversaw acquisition and integration of Jeay FM 88 radio stations, including profit-sharing models and contract terms.
DAMAC Properties | Full-time | Dubai
• Sourced corporate and high-net-worth investors, building real estate portfolios through mid- to high-end projects. • Onboarded 30+ referral agents to increase lead pipeline. • Initiated C-level engagement with Al-Ghurair Group, one of the largest conglomerates in the Middle East.
Robertson College | Full-time | Canada
Institute of Business Management (IoBM) | Full-time | Pakistan
Institute of Business Management
Institute of Business Management