Saad Zubairi
National Sales and Marketing Strategist
Profile summary
Executive sales and marketing professional with 12+ years of international experience in business development, corporate sales, and revenue maximization across Saudi Arabia, Canada, UAE, and Pakistan. • Proven success in securing multimillion-dollar contracts, driving double-digit revenue growth, and strengthening customer retention in highly competitive markets. • Expertise in developing sales strategies, executing large-scale acquisition campaigns, and optimizing client portfolios across industries such as catering, real estate, packaging, FMCG, and media. • Accomplished leader with consistent record of reducing customer cancellation rates, boosting profitability, and leading cross-functional teams to achieve ambitious targets. • Recognized as a strategic deal-closer and growth catalyst, with hands- on experience in government bidding processes, vendor management, and contractual negotiations. • Adept at overseeing the full lifecycle of complex commercial contracts, ensuring compliance with legal standards, mitigating risks, and driving profitable outcomes across multinational projects and bids. • Skilled in negotiation, administration, and implementation of multimillion-dollar agreements, contributing to cost savings, operational efficiency, and business growth across diverse industries. • Proven ability to lead, facilitate collaboration, and resolve conflicts among multicultural, geographically dispersed teams, resulting in successful delivery of ambitious projects and sustained organizational performance.
Career highlights
Contract Value Increased by 60%: Increased annual contract value by 60% through strategic new client acquisition and expansion of existing accounts at Amha Catering.
Unilever Account Saved: Saved a multimillion Unilever account from termination, transforming it into one of the highest revenue-generating contracts worth SAR 20M per month.
Revenue Increased by SAR 7M: Generated SAR 7M annual revenue growth via new client acquisitions at Merit Packaging.
Key skills
Professional experience
• Lead nationwide sales and marketing strategy targeting corporate, government, and semi-private sector clients. • Manage a team of 5 sales professionals, driving industrial catering operations serving 7,000+ customers daily. • Expanded annual contracts by 60% YOY by targeting high-value clients via SAP Ariba, Etimad, and industry events. • Collaborate with Finance, Supply Chain, and Operations teams to execute pricing models, cost-efficient menu planning, and service optimization. • Spearhead digital marketing initiatives, website redesign, social media campaigns, and promotional events to build corporate brand visibility. • Led documentation and process implementation to achieve HACCP and ISO 22000 Food Safety certifications, enhancing regulatory compliance, operational standards, and audit readiness across all catering facilities. • Provided strategic direction by revamping corporate sales strategy and branding initiatives, resulting in expanded market reach, increased brand equity, and sustained double-digit business growth through data-driven campaigns and brand repositioning. • Oversee daily operations and performance management for a workforce of 200+ staff members, driving operational excellence, process optimization, and cross-department collaboration to meet aggressive business targets.
- Lead nationwide sales and marketing strategy targeting corporate, government, and semi-private sector clients.
- Manage a team of 5 sales professionals, driving industrial catering operations serving 7,000+ customers daily.
- Expanded annual contracts by 60% YOY by targeting high-value clients via SAP Ariba, Etimad, and industry events.
- Collaborate with Finance, Supply Chain, and Operations teams to execute pricing models, cost-efficient menu planning, and service optimization.
- Spearhead digital marketing initiatives, website redesign, social media campaigns, and promotional events to build corporate brand visibility.
• Developed corporate accounts through direct sales, tele prospecting, and C-level partnerships, as well as LinkedIn Sales Navigator • Negotiated corporate membership packages, sponsorship deals, and event partnership agreements. • Directed operational planning for Chamber networking events, ensuring seamless delivery of catering, venue coordination, and logistics. • Achieved membership base growth of 7% and improved event-related catering sales by 13% from 2019-2023. • Reduced membership attrition from 13% to 9%, implementing retention-focused sales strategies.
- Developed corporate accounts through direct sales, tele prospecting, and C-level partnerships, as well as LinkedIn Sales Navigator
- Negotiated corporate membership packages, sponsorship deals, and event partnership agreements.
- Directed operational planning for Chamber networking events, ensuring seamless delivery of catering, venue coordination, and logistics.
- Achieved membership base growth of 7% and improved event-related catering sales by 13% from 2019-2023.
- Reduced membership attrition from 13% to 9%, implementing retention-focused sales strategies.
• Developed corporate accounts through direct sales, tele prospecting, and C-level partnerships, as well as LinkedIn Sales Navigator • Negotiated corporate membership packages, sponsorship deals, and event partnership agreements. • Directed operational planning for Chamber networking events, ensuring seamless delivery of catering, venue coordination, and logistics. • Achieved membership base growth of 7% and improved event-related catering sales by 13% from 2019-2023. • Reduced membership attrition from 13% to 9%, implementing retention-focused sales strategies.
- Developed corporate accounts through direct sales, tele prospecting, and C-level partnerships, as well as LinkedIn Sales Navigator
- Negotiated corporate membership packages, sponsorship deals, and event partnership agreements.
- Directed operational planning for Chamber networking events, ensuring seamless delivery of catering, venue coordination, and logistics.
- Achieved membership base growth of 7% and improved event-related catering sales by 13% from 2019-2023.
- Reduced membership attrition from 13% to 9%, implementing retention-focused sales strategies.
• Directed sales/account management of SAR 97M annual portfolio, including major clients (Unilever and Colgate). • Negotiated annual contracts, managed procurement-to-delivery cycles, and resolved customer complaints, achieving SAR 0.6M savings annually. • Acquired new contracts worth SAR 7M annually, expanding flexible and folding carton divisions. • Grew account revenue contribution: 25% in folding cartons and 50% in flexible packaging division. • Elevated OTIF score from 60% to 85%, strengthening client trust on customer service and leading to new business venues • Increased overall company profitability by 4% through pricing strategies and negotiation frameworks.
- Directed sales/account management of SAR 97M annual portfolio, including major clients (Unilever and Colgate).
- Negotiated annual contracts, managed procurement-to-delivery cycles, and resolved customer complaints, achieving SAR 0.6M savings annually.
- Acquired new contracts worth SAR 7M annually, expanding flexible and folding carton divisions.
- Grew account revenue contribution: 25% in folding cartons and 50% in flexible packaging division.
- Elevated OTIF score from 60% to 85%, strengthening client trust on customer service and leading to new business venues
• Directed sales/account management of SAR 97M annual portfolio, including major clients (Unilever and Colgate). • Negotiated annual contracts, managed procurement-to-delivery cycles, and resolved customer complaints, achieving SAR 0.6M savings annually. • Acquired new contracts worth SAR 7M annually, expanding flexible and folding carton divisions. • Grew account revenue contribution: 25% in folding cartons and 50% in flexible packaging division. • Elevated OTIF score from 60% to 85%, strengthening client trust on customer service and leading to new business venues • Increased overall company profitability by 4% through pricing strategies and negotiation frameworks.
- Directed sales/account management of SAR 97M annual portfolio, including major clients (Unilever and Colgate).
- Negotiated annual contracts, managed procurement-to-delivery cycles, and resolved customer complaints, achieving SAR 0.6M savings annually.
- Acquired new contracts worth SAR 7M annually, expanding flexible and folding carton divisions.
- Grew account revenue contribution: 25% in folding cartons and 50% in flexible packaging division.
- Elevated OTIF score from 60% to 85%, strengthening client trust on customer service and leading to new business venues
• Led sales of advertising airtime, sponsorships, and brand integrations worth SAR 3.3M annually, managing a 6-member sales team. • Negotiated long-term agency contracts, contributing to a 2% annual profitability increase. • Secured major sponsorships for the T20 Cricket World Cup 2012, delivering 15% profit above target. • Oversaw acquisition and integration of Jeay FM 88 radio stations, including profit-sharing models and contract terms.
- Led sales of advertising airtime, sponsorships, and brand integrations worth SAR 3.3M annually, managing a 6-member sales team.
- Negotiated long-term agency contracts, contributing to a 2% annual profitability increase.
- Secured major sponsorships for the T20 Cricket World Cup 2012, delivering 15% profit above target.
- Oversaw acquisition and integration of Jeay FM 88 radio stations, including profit-sharing models and contract terms.
• Sourced corporate and high-net-worth investors, building real estate portfolios through mid- to high-end projects. • Onboarded 30+ referral agents to increase lead pipeline. • Initiated C-level engagement with Al-Ghurair Group, one of the largest conglomerates in the Middle East.
- Sourced corporate and high-net-worth investors, building real estate portfolios through mid- to high-end projects.
- Onboarded 30+ referral agents to increase lead pipeline.
- Initiated C-level engagement with Al-Ghurair Group, one of the largest conglomerates in the Middle East.
• Led sales of advertising airtime, sponsorships, and brand integrations worth SAR 3.3M annually, managing a 6-member sales team. • Negotiated long-term agency contracts, contributing to a 2% annual profitability increase. • Secured major sponsorships for the T20 Cricket World Cup 2012, delivering 15% profit above target. • Oversaw acquisition and integration of Jeay FM 88 radio stations, including profit-sharing models and contract terms.
- Led sales of advertising airtime, sponsorships, and brand integrations worth SAR 3.3M annually, managing a 6-member sales team.
- Negotiated long-term agency contracts, contributing to a 2% annual profitability increase.
- Secured major sponsorships for the T20 Cricket World Cup 2012, delivering 15% profit above target.
- Oversaw acquisition and integration of Jeay FM 88 radio stations, including profit-sharing models and contract terms.